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Podcast: Radio Moments - Clips
Episode: Radio 4 Today programme adds teasing
Description: Whilst other radio stations are addicted to 'teasing' other programmes - some less skilfully than others - the strategy is rare on Radio 4. The live pieces into You and Yours previewing the World at One work well - and the live Dimbleby inserts into PM previewing Any Questions are inspired. The promos/trailers in the Today programme have, however, always appeared barely tolerated. Â
But now, lo! As the Today programme concludes each day up to the 9.00 pips, the programme to follow is now no longer ignored. The Today presenters simply utter a quick trail of what's ahead. After...