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Podcast: BRANDED
Episode: Marketing Mastery: Lessons from Choice Hotels’ Chief
Description: In this episode of Top CMO, we sit down with Noha Abdalla, the Chief Marketing Officer of Choice Hotels, to explore what it takes to market a portfolio of 22 hotel brands, including Comfort Inn, Cambria, and the recently acquired Radisson Hotels Americas.
Noha shares her journey from rebranding Animal Planet to leading marketing innovations in the hospitality industry, and how she balances the needs of consumers, franchisees, and investors.
We dive into the challenges of creating emotional connections with guests, the role of AI in modern marketing, and the art of making every dollar count.