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Podcast: Think Like an Owner
Episode: Tony Cappaert - "Every Company is Underpricing" - Ep. 72
Description: My guest on this episode is Tony Cappaert. Tony started his career at Microsoft before co-founding a CRM software business for real estate agents called Contactually. The company was acquired by Compass in 2019 where Tony serves as Head of Lead Generation. As you'll see though, Tony is a busy man. He also founded a cabin rental and management company called Blue Maple and is raising a fund to invest in self-funded searchers. Â Tony and I talk in-depth about niching down Contactually to target real estate brokers, his thoughts on pricing including why every company underprices, w...