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Podcast: WhiskyCast
Episode: Whisky's Man in the Middle
Description: Raj Sabharwal doesn't make whiskies, but his role is critical in making sure you get to drink them. He's one of the band of independent importers - the middlemen (and women) who secure the rights from a whisky brand to import their whiskies into the U.S. market. Importers put up their own money to pay for those whiskies and the shipping costs, deal with the government red tape, and then find regional distributors willing to take a chance on getting them into retailers, bars, and restaurants. Sabharwal's Glass Revolution Imports is the single largest customer for Amrut's single...