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Podcast: WhiskyCast
Episode: Whiskey on the Water: Jefferson's Journey
Description: Long before highways crossed North America, flatboats with barrels of whiskey were a common sight along the Ohio and Mississippi Rivers bound for New Orleans and beyond to satisfy the thirst of early consumers. Fortunately, today's route to market for distillers is paved and far more efficient - but Jefferson's Bourbon founder Trey Zoeller wanted to figure out what made the whiskey his predecessors distilled in Kentucky become so popular. He decided to send a couple of barrels from Louisville to New York City by boat in what became a year-long journey filled with tropical storms, a wrecked boat...