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Podcast: WhiskyCast
Episode: Making Sense(s) of Whisky (WhiskyCast Episode 658: September 10, 2017)
Description: Â Flavor, aroma, and taste. We all know what they mean...or do we? Gerry Nichols isn't so sure. He's a veteran judge in beer and coffee competitions, and has been studying the research of neuroscientists into the way our brains process flavor, aroma and taste. His conclusion: science knows how we process sensory information, but scientists do a lousy job of explaining it - and what's worse...they don't always take one key factor into account. He'll tell us what that is on this week's WhiskyCast In-Depth. In the news, tourism is booming at whisky distilleries worldwide, J...