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Podcast: WhiskyCast
Episode: Viking Soul & Whisky in Denmark (Episode 639: April 30, 2017)
Description: This week, we're in Copenhagen, Denmark for the launch of Highland Park's new Valkyrie single malt and new packaging for its core range that doubles down on the Orkney distillery's Viking heritage. The Vikings ruled Scotland's Orkney Islands for around 800 years, and one out of three Orcadians today can still trace some of their lineage back to the Vikings. It's been ten years since Highland Park started embracing that lineage, and we'll discuss the thought processes behind a brand makeover with Highland Park's Jason Craig and Danish designer Jim Lyngvild, who created Valkyrie's unique look - and traces his...