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Podcast: WhiskyCast
Episode: WhiskyCast Episode 412: February 16, 2013
Description: So, you have an iconic brand, but not enough supply to meet growing global demand...so you make one change in the product to increase supply, and all hell breaks loose! That's the situation Rob Samuels of Maker's Mark found himself in this week after announcing that the Bourbon his family has produced for more than 50 years would be lowered from 45% ABV to 42%. With media outlets from all over the world calling him for interviews, Rob sat down to talk with us this week about the reasons for the change, and why most people shouldn't notice any difference. In...