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Podcast: Unofficial Partner Podcast
Episode: E178: SPORT AND THE POST-COOKIE INTERNET
Description: This is a podcast about cookies, the tiny strands of data that follow us around the internet, allowing advertisers and websites to remember us, the pages we visit, our passwords and the contents of our shopping carts. So, we ask what they are, who’s using them, why Google and Apple are trying to remove them and what the specific implications of this will be for sports marketing, from the perspective of sponsor brands and for rights holders seeking to commercialise their teams, tournaments and other inventory via digital channels. To help us understand what a po...