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Podcast: Arroe Collins Pod-Crashing
Episode: Pod-Crashing Episode 44 Targeted Audience
Description: Pod-Crashing Episode 44 Who Is Your AudienceThroughout my forty one years of terrestrial radio, knowing who your radio listener is has always been a huge part of the connection puzzle. I always saw it as a game of Let’s Pretend. We are reaching our targeted audience of let’s say 25 to 45 year old women. Research shows this is who and how you should be directing every talk break. Do all you can not to step away from this person. I still remember how we handled it at my last radio station. They actually created a book...