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Podcast: eCommerce Badassery
Episode: 68. Must-Have Email Segments for eCommerce
Description: Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.Â
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Today we’re talking about lifecycle segments that work for any business with any size list. Plus we’re covering what to send them and when!
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What You’ll Learn
The 2 most important f...