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Podcast: Sweathead, A Strategy Podcast
Episode: All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Description: Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford.
He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker.
With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective.
I invited Tom Roach to join me for this chat.
Links
Felipe: https://www.linkedin.com/in/drfelipethomaz
Tom: https://www.linkedin.c...