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Podcast: Sports Business Radio Podcast
Episode: David Falk + Tinker Hatfield - The Business of Michael Jordan
Description: We enter the Sports Business Radio vault to re-visit conversations with David Falk (longtime agent for Michael Jordan) and Tinker Hatfield (Nike shoe designer and Michael Jordan's partner on design for the Air Jordan line of shoes).
Falk discusses how he and Jordan changed the marketing blueprint for athletes. Hatfield discusses his collaboration with Jordan on the Air Jordan line, which has sold more shoes than any other basketball shoe in history.
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