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Podcast: Sports Business Radio Podcast
Episode: Jeff Kearney - Global Head of Sports Marketing, Gatorade
Description: Jeff Kearney - Global Head of Sports Marketing, Gatorade joins us on this week's edition of Sports Business Radio. A 15-year veteran of Gatorade, Kearney has worked across many facets of the Gatorade marketing organization. From managing partnerships with key sports practitioners to overseeing the brand’s youth sports platforms, Kearney has driven many of the brand’s key equity and partnership platforms.Â
We discuss Gatorade's origin, their portfolio of products and their targeted audience. Within the United States, Gatorade accounts for approximately 75% of market share in the sports drink category.Â
Kearney tells us what Gatorade looks for in its athlet...