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Podcast: Sports Business Radio Podcast
Episode: JoAn Scott, Managing Director of the NCAA Men’s Basketball Championships
Description: Step inside March Madness with JoAn Scott - Managing Director of the Men’s Basketball Championships for the NCAA joins us to take us behind the scenes for this year's NCAA Tournament. Scott discusses how she oversees the operations for one of America's biggest annual sporting events, the 18 media platforms the Tournament is now shown on, the Selection Committee and seeding for the Tournament, what the NCAA has done to cover costs for families of the players participating in the Final Four and advice for managing many people for a large-scale event like the NCAA Tournament.
Also on this week's ed...