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Podcast: Sports Business Radio Podcast
Episode: C.J. O'Donnell (@CJAODonnell), IndyCar Series - Chief Marketing Officer
Description: C.J. O'Donnell (@CJAODonnell), IndyCar Series, Chief Marketing Officer joins us to discuss IndyCar Series racing. A great look inside the business of IndyCar racing. IndyCar recently signed a deal with NBC/NBCSN as the series' exclusive broadcast partner and interest in the sport continues to increase at the race track, on TV and on social media. IndyCar is looking for a new series title sponsor as Verizon drops off at the end of this year and they are looking for new ways to engage fans young and old. C.J. takes us into the pits, tells us how much...