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Podcast: The Journey with Zakk Colburn
Episode: How to build content into your sales process to increase closes
Description: The 7hr rule is a concept that I learned this weekend in Miami from Ravi Abuvala. It's a principle that I had in practice, but never truly realized the power until I heard it explained. The 7hr rule will show you how you can build rapid trust on autopilot by creating the right type of content and including that in your sales process. In this episode we teach you what type of content you should be creating, and where you should put it.
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