Want to create an interactive transcript for this episode?
Podcast: Wine Talks with Paul K.
Episode: Does Celebrity Wine Marketing Actually Sell? Invivo Wines Has the Answer | Tim Lightbourne and Rob Cameron
Description: Does wine feel too complicated? In this episode of Wine Talks, Paul K sits down with Tim Lightbourne and Rob Cameron, the founders of Invivo Wines, to explore how they've transformed the wine industry. Ditching the stuffy, aristocratic vibe traditionally associated with wine, Invivo has redefined the game with bold creativity and a focus on fun and inclusivity. They reveal the power of their celebrity collaborations with Sarah Jessica Parker and Graham Norton–partnerships that go beyond simple endorsements. Discover how Invivo is pushing the boundaries of wine marketing, including launching their winery ai...