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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Find your marketing niche
Description: In the retail world, product placement is everything. In Woolworths and Coles supermarkets you’ll always see Coca Cola in the soft drinks aisle before you see Pepsi. Coke knows the value of being the first thing you see.
In the TV show Sex & The City, the sight of a constantly upside down lit-up Apple logo led annoyed designers at the tech giant to turn the logo around so that it was showing correctly to those who saw it lit up and open, rather than to those who only ever see it dark and closed. Apple understood, ev...