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Podcast: Clickstarter: Australian Digital Marketing Podcast
Episode: Cut the jargon and buzzwords
Description: Jargon and buzzwords are the killler of attention span.
When you have a message to deliver to the masses and it contains a steady stream of marketing jargon, digital buzzwords and corporate-styled sayings, you will lose your crowd faster than Greg Norman losing a golf round at his peak after leading all the way.
And for that matter sport-themed metaphors are just as bad, if not worse, because despite the number of people in to sport, there are actually even more people NOT into sport. Especially when that sport is quite niche, like spectator golf.<...