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Podcast: SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
Episode: 🇬🇧Interview with Marcus Tober (Founder Searchmetrics) | Ep. 11 (EN)
Description: In this episode, Björn Darko is speaking to Marcus Tober, who is a well-known speaker in the SEO world, the founder of @searchmetrics and overall inspiration for all who are working in SEO and Digital Marketing..We are talking about how SEO was back in 2004 when he started to work for @idealo , before he founded Searchmetrics. We discuss how well link building is still working, why the lay-offs at Zalando in 2018, where they fired 200 marketing people, was a bad idea, and why SEOs need to think more like product managers. We are closing with the story of him, sitting t...