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Podcast: The Hard Part with Evan McCann
Episode: David Gaylord from Bushbalm
Description: David Gaylord is the Co-Founder and CEO of Bushbalm.
Takeaways
Growing up in a family business and jumping into e-commerce early
Working at Shopify and learnings there
Genesis story behind Bushbalm
Going full-time with Bushbalm after a few years and over $4M in revenue
Why salons/professional channel has been so powerful for the brand
Advantages of wholesale from distribution and beyond
Effectively using 3PLs
How to do retail partnerships well
Doing great product launches
Limited Edition products
Product launches around seasonal demand
Black Friday strategies
Bootstrapping
Cash flow dynamics and how to...