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Podcast: Keep Optimising
Episode: Content Marketing: How to Build a Winning Content Calendar with Abby Wood, The Content Lab
Description: Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.  In this episode, we discuss: Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you  Dive in: [05:18} eCommerce content has short shelf life challenges. [08:09] Create content pillars based on key topics. [13:19] Understand audience motivations for targeted marketing. [14:17] Visualize and understand your ideal custo...