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Podcast: The Brand Marketing Show
Episode: Boost Your Average Order Value With Bundles & Upsells
Description: I'm sure we've all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a "buy two, get one free" promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it's a great way to ensure your customers have the...