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Podcast: Road 2 Retail
Episode: EPISODE #70 Interview with Skye Frontier
Description:
How to understand the effectiveness of your Retailer Media Network Ad Spend
Episode # 70 An overview of these emerging platforms with Incremental's Executive Vice President - Skye Frontier. Subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, our YouTube channel and follow us on LinkedIn.
On today's show we speak with Skye Frontier - Executive Vice President at Incremental. Skye's firm offers a very interesting service where they help consumer packaged goods (CPG) brands evaluate, measure and deploy their advertising investments with the Retailer Media Networks (RMNs). Specific points we cover include:
• Even if retail media spend is committed, th...