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Podcast: The Revenue-Driven CMO
Episode: Subverting the Ordinary: Building High-Love, High-Respect Brands with Hattie Moll, CMO of Prosper
Description: How can humor and smart marketing strategies transform financial services and improve retirement outcomes? In this episode, we’re joined by Hattie Moll, Chief Marketing Officer at Prosper, as she shares valuable insights from her career in marketing. Hattie discusses the power of creating engaging, humorous content that captures attention—even in industries like financial services, where the stakes are high. She highlights successful brands that have used humor and smart positioning to stand out, and dives into how Prosper is reshaping the financial landscape with affordable investment opportunities and strategic partnerships to help people achieve better retirement outcomes. Plus...