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Podcast: Africa Business of Sport Podcast
Episode: E150: Qatar's Post-World Cup Deployment of Sports Diplomacy – Dr. Danyel Reiche
Description: In this episode, Edem and Jabu are joined by Visiting Professor at Georgetown University in Qatar, Dr. Danyel Reiche, to reflect on Qatar’s journey post-FIFA World Cup 2022, critically examining how the tournament has shaped the nation’s sports policy and geopolitical. Danyel, who co-authored "Qatar and the World Cup: Politics, Controversy and Change", extensively interrogates the World Cup's impact on Qatar’s foreign policy, Saudi Arabia's rapid rise in world sport after the World Cup, and Qatar Investment Authority’s investment outlook after 2022, and the country's long-term vision for its deployment of sports diplomacy to enhance its standing in inter...