Want to create an interactive transcript for this episode?
Podcast: The Digital Deep Dive With Aaron Conant
Episode: The Arrival of Community Commerce With Justin Ruiss
Description: Justin Ruiss is the SVP of the Media Sector at BWG Strategy, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Strategy, Justin was the Investor Relations Activations Developer at Cision and an Equity Analyst at The Benchmark Company. In this episode… As consumers search for curated answers to specific questions, community-focused platforms like Reddit and TikTok have gained prominence over Google. With content creation shifting, how can brands engage wi...