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Podcast: Liz on Biz® with Liz Theresa
Episode: E166 – Ruthie Schulder – You Need Experiential Marketing
Description: As co-founder and Chief Executive Officer of The Participation Agency, Ruthie Schulder reinvented the agency model. Bucking the trend of conventional pay-for-play opportunities in music and art, she started The Participation Agency to develop radical experiential campaigns with brands as partners—not clients. Focused on the idea of placemaking, Ruthie pioneered For Those Who Tour —a series of sophisticated rest stops for creatives in developing markets. Serving musicians on tour For Those Who Tour routes culture and arts through emerging markets across the US, invigorating cities with world-renowned talent and giving brand partners organic exposure.With an inte...