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Podcast: New Books in Buddhist Studies
Episode: Andrea Jain, “Selling Yoga: From Counterculture to Pop Culture” (Oxford UP, 2014)
Description: Is yoga religious? This question has not only been asked recently by the broader public but also posed in the courts. Many argue that of course it is. The story of yoga in the popular imagination is often narrated as an ancient wisdom tradition that informs contemporary postural movements which are intricately connected and indivisible. Others contend that contemporary yoga is simply a set of health practices that have nothing to do with religion. In Selling Yoga: From Counterculture to Pop Culture (Oxford University Press, 2014), Andrea Jain, Assistant Professor of Religious Studies at Indiana University – Purdue University Indianapolis, helps us...