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Podcast: Find My Catalyst Podcast
Episode: Lead Generation and Leadership for Business Growth with John Karsant
Description: John Karsant, founder of LevelUp Leads, shares his journey from tennis coaching to establishing a successful lead generation agency. With years of experience in sales development, John provides insights on building pipelines, hiring sales development representatives (SDRs), and the importance of aligning sales processes with organizational goals. Key Quotes: "If you don't have a sales process and expect an SDR to figure it out, you're setting them up for failure." "A lot of outbound campaigns fail because companies overlook the small things—like having a professional website and a clear social presence." "Don't rely on one ch...