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Podcast: Lenny's Podcast: Product | Career | Growth
Episode: The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Description: Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR. In our conversation, Jen shares:• Why founder-led sales is so crucial early on• The sales process, step by step• How to craft effective outreach messages• Where to find leads• What three channels work best for outreach• What to say on your first call• How to maintai...