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Podcast: Pipeline Visionaries
Episode: How to Turn Your Customers Into Your Greatest Advocates with Dave King, CMO of Asana
Description: This episode features an interview with Dave King, CMO of Asana. Specializing in B2B enterprise marketing and growth, Dave joined Asana in 2017 to oversee global marketing efforts after having previously led marketing teams at Percolate, Highfive and Salesforce.On this episode, Dave breaks down Asana’s unique, hybrid demand gen strategy that starts with a core belief in an exceptional product experience. Dave discusses how to add value, engender trust, and deliver such a remarkable experience that your customers become your greatest advocates.Key TakeawaysWord of mouth marketing is the future and is...