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Podcast: Pipeline Visionaries
Episode: No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, with Latane Conant, CMO of 6sense
Description: Latane Conant is the CMO of 6Sense and author of No Forms. No Spam. No Cold Calls: The next generation of account-based sales and marketing. discusses the importance of personalized marketing. On this episode of Demand Gen Visionaries, Latane explains how she generates demand by illuminating “the dark funnel”, why cold outreach is undergoing a fundamental change, and much more.Key TakeawaysThe best demand gen will make people feel something. You need to create a genuine connection with your customer to accelerate their desired results.Contacting a potential customer should be personalized and scaled. Cold email...