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Podcast: Pipeline Visionaries
Episode: Demand Gen Secrets from One of the 15 Most Influential Women in Marketing Tracy Eiler, CMO of InsideView
Description: Tracy Eiler, CMO of InsideView Technologies, explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth. She also talks about the importance of human interaction with customers to turn buyers into company advocates, and the importance of generating quality vs. quantity leads. Tracy was also a key speaker at the Growth Marketing Conference.Key TakeawaysAlways strive to improve your CRM. Don’t overlook the issues. Cleaning up dirty data can have a significant impact on the company's productivity.Cold calling doesn’t exist anymore. If mark...