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Podcast: Pipeline Visionaries
Episode: The New School Demand Gen Mindset at G2 with CMO Ryan Bonnici
Description: Ryan Bonnici discusses why the campaign-based approach to marketing needs to be jettisoned for a new school mindset that constantly tests and adapts, his philosophy for creating useful content that drives value and leads to conversion, how he's driven growth at G2, and much more.Key TakeawaysThe campaign-based approach to marketing needs to be jettisoned for a new school mindset that constantly tests and adaptsDemand gen leaders need to be leveraging intent data in order to increase the efficiency of their demand gen spendCreating interactive content that dramatically increases lead conversionMaking more intentional and digestible...