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Podcast: Pipeline Visionaries
Episode: Driving the Next Phase of Growth at a $150 Billion Software Giant with Nate Skinner, SVP of Marketing at Oracle
Description: Fewer demand challenges are greater than driving growth in a mature market. But it’s not impossible, according to Nate Skinner. On this episode of Demand Gen Visionaries, Nate explains how he has been able to help drive growth at Oracle by stepping in and understanding the landscape, identifying opportunities, coordinating with sales, and clearly articulating value.Key Takeaways:In today’s digital environment, it’s impossible to predict the exact journey someone will take toward becoming a customer, so it’s important that every touchpoint reinforce the desired customer experience.There is no shortcut for talking...