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Podcast: Pipeline Visionaries
Episode: How ThoughtSpot Became a $2B Unicorn in 5 years with Scott Holden, CMO
Description: Marketers perform all sorts of important functions, from brand campaigns to assisting PR. But if a marketer isn’t filling the pipeline, nothing else matters, according to Scott Holden, CMO of ThoughtSpot. On this episode of Demand Gen Visionaries, he tell us that the most important duties of a demand gen marketer are to know their numbers, answer for them, and be able to explain why they are where they are. Because if you can measure, then you can manage and grow.Key Takeaways:Any good demand gen strategy will include a segmentation plan. It’s impo...