Want to create an interactive transcript for this episode?
Podcast: Rocketship.fm
Episode: Product Failures: Color
Description: Raising $41 million dollars before launch, Color should have been an instant hit, but instead met a swift demise. When it launched, the application had around 1 million downloads. By September 2011, the service had a little under 100,000 active users. Founded by serial entrepreneur Bill Nguyen and successful operator, Peter Pham, Color had one of the best teams in the business.However, in the weeks following Color's initial launch, controversy surrounded the startup's $41 million funding and mixed reviews on the product. The initial launch left users confused with the application's user interface and purpose. Its initial rating in the App...