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Podcast: Rocketship.fm
Episode: Blind Spots
Description: We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way?We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today.BIG NEWSWe've officially launched the Rocketship Premium Podcast feed! Join today f...