Want to create an interactive transcript for this episode?
Podcast: Rocketship.fm
Episode: Powerful Product Positioning
Description: Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.You can check out April's book, Obviously Awesome, to dive deeper.BIG NEWSWe've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to...