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Podcast: Rocketship.fm
Episode: A Job To Be Done: Building Products People Want
Description: Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the...