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Podcast: Rocketship.fm
Episode: Persona Alchemy: What we learned bringing user personas to life
Description: A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real-life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioral traits, common tasks, and a goal that describes the problem the persona wants to see solved or th...