Want to create an interactive transcript for this episode?
Podcast: Rocketship.fm
Episode: Interview: Chris Lucas of Formstack on How to Experiment with, Measure, and Optimize Marketing Channels
Description: Chris Lucas, VP of Marketing at Formstack, talks with us about how they experiment with, measure, and optimize various marketing channels. ***This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrou...