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Podcast: Retail Remix
Episode: What Makes Anthropologie Stores So Special?
Description: Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this as it grows across formats, markets and even into digital channels?During this episode of Retail Remix, Mindy Massey, Global Executive Director of Retail for Anthropologie, shares how her growth and evolution within the company has helped her shape the brand’s store design and experiential approach. She shares: How the Anthropologie physical environment has had to evolve with the brand’s growth into different markets; Why cross-category curation is key to driving in-store engage...