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Podcast: Selected - The Sesamers Podcast
Episode: Mario Ubiali
Description: From understanding sensory memories to creating products that resonate with consumers’ emotions, Mario reveals how neuroscience is shaping the future of food. Here are five key insights from our conversation.How Tradition Shapes Our Taste PreferencesOne of the central ideas Mario shared was how deeply tradition and memory shape our taste preferences. “Even if you don’t want to talk about tradition as a good value, think of it as habit and memory,” Mario explains. Neuroscience in food innovation helps brands understand the ways our memories and traditions impact our preferences. This insight allows companie...