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Podcast: Road 2 Retail
Episode: EPISODE #71 How is the holiday season shaping up with Rick Miller
Description:
Episode # 71 Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season.
Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% of annual retail sales take place during the holiday shopping season. Among the points Rick covers are:
1) Even with wages trending up and inflation calming down, the Tradeoff Consumer is still not feeling great and being very discerning...