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Podcast: Remarkable Retail Podcast
Episode: Start with Wow
Description: "People buy the story before they buy the product."This week we go sans guest to unpack one of Steve's "mind leaps" from his latest book: Leaders Leap: Transforming Your Company at the Speed of Disruption. In a world of infinite choice, 24/7 access, intense competition, and an epic battle for attention, more and more it's critical to "start with wow."By improving our aim in the customers we seek to serve and by aiming higher in the value we deliver, brands can become the compelling signal amid all the noise and deliver a remarkable experience...