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Podcast: The Food & Drink Business Podcast
Episode: Moments of Joy: Why the emotional outweighs the rational for consumers
Description: In this episode, Food & Drink Business editor, Kim Berry, talks to Jed Simpfendorfer and Dr Ro Mueller from market research firm, Tgarage, about what Australian consumers are thinking and how that impacts food and beverage businesses.The discussion explores Tgarage’s most recent insights into consumer behaviours and the tension point between trying to reduce spending but still wanting moments of joy and ways to connect. Jed and Ro breakdown the unfolding shift from spending on entertainment and going out, to the premiumisation of supermarket goods and entertaining at home. Jed discusses the idea of nostalgia and ho...