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Podcast: Business Innovators Radio
Episode: Rai Cornell Reveals the Psychology Behind Effective “Demand Generation” Marketing
Description: In this episode, Nina Hershberger talks with Rai Cornell, a marketing expert who specializes in using psychology to build genuine relationships between businesses and their ideal customers.Rai Cornell has a unique background, having started her career in the criminal justice and mental health fields before transitioning into marketing and content creation. This diverse experience has given her a deep understanding of human behavior and decision-making, which she now applies to helping companies transform the way they connect with their target audience.During the interview, Rai breaks down her “ELITE” methodology – a five-step process that involves examin...